Q1 2025 Earnings Summary
- Wizards/MAGIC Outperformance: The strong momentum in the Wizards segment, particularly with MAGIC delivering significant outperformance in Q1 and promising blockbuster releases (e.g., a record-setting Final Fantasy set on day 1), demonstrates robust growth potential driven by an expanding player base and deep brand loyalty.
- Effective Tariff Mitigation and Operational Flexibility: Hasbro’s proactive steps to diversify its manufacturing away from China and accelerate cost-saving initiatives mitigate headwinds from high tariffs. This operational agility is designed to protect margins and position the company favorably as global trade conditions evolve.
- Resilient Consumer Demand and Strategic Partnerships: The company benefits from steady demand in the toy category, supported by strategic licensing collaborations with industry giants like Disney, Marvel, and Star Wars. These partnerships strengthen its pricing power and expand market opportunities, reinforcing long-term revenue growth.
- Prolonged tariff pressure: The sustained application of high tariffs (up to 145% on China and 10% elsewhere) is expected to create significant cost pressures, forcing Hasbro to raise prices and potentially dampening consumer demand, which could compress margins.
- Retailer and order pattern disruptions: Discussions in Q&A indicate that shifting inventory and altered order patterns—especially a projected Q2 decline in CP revenue—could lead to revenue volatility, as retailers adjust their purchasing ahead of holiday seasons.
- Supply chain diversification risks: The accelerated move away from China to diversify manufacturing locales, while necessary, introduces execution and cost uncertainties, as shifting production to alternative countries or domestic facilities may entail higher production costs and logistical complexities.
Metric | YoY Change | Reason |
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Total Revenue | +17% (from $757.3M in Q1 2024 to $887.1M in Q1 2025) | Total Revenue increased by 17% driven primarily by robust performance in the Wizards of the Coast and Digital Gaming segment, which offset a slight decline in Consumer Products. This improvement builds on past underperformance in the digital gaming space, where new product initiatives and favorable market dynamics propelled growth. |
Wizards of the Coast & Digital Gaming | +46% (from $316.3M in Q1 2024 to $462.1M in Q1 2025) | The segment’s revenue surged by 46% YoY due to strong demand for high-margin products like MAGIC: THE GATHERING and DUNGEONS & DRAGONS, reflecting a shift from previous quarters that had lower digital and licensed gaming performance. |
Consumer Products | -3.7% (from $413.0M in Q1 2024 to $398.3M in Q1 2025) | Consumer Products experienced a modest decline as planned reductions in Toys & Games sales and weaker performance in certain regional markets (notably Latin America) played a role, continuing the trend from earlier periods of adjusting product mix and inventory strategies. |
Operating Profit | +47% (from $116.2M in Q1 2024 to $170.7M in Q1 2025) | Operating Profit improved by 47% YoY as cost-saving initiatives and an improved business mix—particularly from the high-margin Wizards of the Coast Digital Gaming segment—helped boost profitability compared to the previous period. |
Net Earnings | +68% (from $59.1M in Q1 2024 to $99.5M in Q1 2025) | Substantial improvement in Net Earnings (68% increase) resulted from enhanced revenue generation and superior operating margins, combined with efficiencies that reduced non-recurring expenses seen in prior quarters. |
Asia Pacific Revenue (Consumer Products) | +10% (from $48.8M in Q1 2024 to $53.8M in Q1 2025) | Asia Pacific revenue grew by 10% YoY likely due to positive market conditions and effective localized strategies that built on past incremental gains in this region. |
Latin America Revenue (Consumer Products) | -25% (from $37.6M in Q1 2024 to $28.1M in Q1 2025) | Latin America revenue fell by 25% YoY as ongoing regional challenges and market headwinds continued to impact sales, reflecting persistent issues that were evident in previous results. |
Cash Position | -$73.9M decrease (ending at $621.1M) | The decline in cash by $73.9M was influenced by reduced operating cash flow generation, increased outflows in financing and investing activities, and a less favorable mix of cash-generating activities compared to the previous period. |
Metric | Period | Previous Guidance | Current Guidance | Change |
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Wizards Revenue | FY 2025 | Forecasted growth of 5% to 7% | Raised significantly | raised |
Wizards Operating Margin | FY 2025 | Expected between 39% and 40% | Raised to 49.8% | raised |
Consumer Products Revenue | FY 2025 | Expected to be flat to down 4% | Outlook remains unchanged, with potential revenue impact of $60M–$180M | no change |
Consumer Products Operating Margin | FY 2025 | Expected between 8% and 10% | Expected to decline to mid‐single‐digit range | lowered |
MONOPOLY GO Revenue | FY 2025 | no prior guidance | Approximately $10 million per month | no prior guidance |
Cost Savings Guidance | FY 2025 | no prior guidance | $22 million of gross cost savings from operational excellence initiatives | no prior guidance |
Q2 Revenue | Q2 2025 | no prior guidance | Expected to be down due to changes in order patterns and unfavorable comps; low single‐digit declines | no prior guidance |
Q3 Revenue | Q3 2025 | no prior guidance | Expected to be stronger, with inventory moving to retailers in the back half | no prior guidance |
Metric | Period | Guidance | Actual | Performance |
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Total Revenue | Q1 2025 | Expected to be up slightly year-over-year on a constant currency basis | 887.1 | Beat |
Wizards Revenue | Q1 2025 | Forecasted to grow between 5% to 7% | 462.1 | Beat |
Consumer Products Revenue | Q1 2025 | Expected to be flat to down 4% | 398.3 | Met |
Entertainment Revenue | Q1 2025 | Expected to be flat | 26.7 | Missed |
Topic | Previous Mentions | Current Period | Trend |
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MAGIC: THE GATHERING | Previous earnings calls in Q2–Q4 2024 highlighted strong performance, notable set releases (e.g. Modern Horizons 3, absence of a blockbuster in Q3), and robust ecosystem/engagement. | Q1 2025 reported a 45% revenue growth, economic resilience, an expanding player base, and successful strategic collaborations (e.g. Final Fantasy Universes Beyond). | Consistent growth with increased emphasis on strategic collaborations and network effects to drive even higher revenue and engagement. |
MONOPOLY GO! Digital Performance | Across Q2–Q4 2024, discussions emphasized steady revenue performance, strong licensing revenue, a successful TV campaign, and resilience despite falling download trends in Q3. | In Q1 2025, MONOPOLY GO! continued its robust digital performance with a reported stable monthly revenue ($10 million) and a new high-profile collaboration with Star Wars. | Steady performance with evolving digital partnerships and enhanced user engagement offsetting minor volatility in download trends. |
Digital Gaming and Licensing Expansion | Q2 2024 discussions emphasized digital efforts with Baldur's Gate 3 and broad investments in digital licensing, while Q3 and Q4 highlighted emerging projects such as Exodus and continued growth in digital revenues. | Q1 2025 focused on overall digital growth in the Wizards segment driven by MAGIC and digital licensing, though without specific mention of Baldur’s Gate 3 or Exodus. | Sustained focus on digital expansion with Q4 innovations (BG3/Exodus) setting the stage; Q1 builds on overall digital licensing strength while specifics shift toward a broader revenue mix. |
Tariff Pressure & Supply Chain Diversification Risks | Q2 and Q3 had little to no explicit discussion; Q4 addressed China tariff pressures briefly with emphasis on cost productivity and design-to-value measures. | Q1 2025 provided detailed modeling of tariffs (50–145% for China and 10% for other countries), outlined significant mitigation strategies and supply chain diversification plans. | Enhanced focus: While earlier discussions were minimal or brief, Q1 2025 shows a more detailed and proactive approach to managing tariff impacts and diversifying the supply chain. |
Consumer Products & Core Toy Performance | Q2 2024 highlighted a 20% revenue decline but noted innovation in toys (Beyblade, PLAY-DOH, Transformers), while Q3 and Q4 discussed leaner inventories, improved margins, and licensing successes. | Q1 2025 showed a slight 4% revenue decline but improved operating margins and strong licensing performance along with targeted new product launches at key price points. | Consistent innovation with efforts to improve profitability; despite moderate revenue challenges, emphasis on product launches and licensing is driving better margins and strategic positioning. |
Margin Dynamics | In Q2 2024, margins improved with a favorable mix and cost savings; Q3 highlighted expansion initiatives but forecast Q4 compression due to mix shifts and royalty expenses; Q4 detailed significant cost savings and compression. | Q1 2025 reported significant margin expansion initiatives (improved adjusted operating profit and margins) alongside modeled tariff impacts creating compression risks. | Balanced dynamic: Continuous margin expansion efforts are in play while compression concerns from tariffs and mix shifts persist, illustrating an ongoing balancing act between cost savings and external pressures. |
Strategic Partnerships & Licensing | Q2 emphasized long-standing relationships (e.g. Disney, Power Rangers) and Q3 showcased innovations with Marvel, LEGO, and increased licensing revenue; Q4 announced new video game partnerships and expanded licensing initiatives. | Q1 2025 highlighted an extension of the Disney licensing agreement (Marvel and Star Wars) and ongoing initiatives with MONOPOLY GO! partnering with Lucas Films/Star Wars. | Strengthening and broadening: The strategy remains robust with partnerships deepening and new high-profile collaborations emerging, reinforcing Hasbro’s market leadership in leveraging popular entertainment brands. |
Retailer Order Disruptions & Inventory Patterns | Q2 mentioned healthy retail inventory levels and improved supply planning; Q3 briefly noted a leaner inventory structure without detailed disruptions; Q4 contained no discussion on these aspects. | Q1 2025 included detailed commentary on dynamic retailer order adjustments, shifting order patterns (DI vs. DOM), and anticipated impacts on Q2 with recovery expected later in the year. | Emerging concern: While earlier periods noted solid inventory management, Q1 2025 shows a new focus on retailer order disruptions and shifting inventory patterns, indicating evolving supply chain dynamics in reaction to external pressures. |
Reliance on Non-Recurring Items | Q2 and Q3 did not address non-recurring items, and Q4 only briefly mentioned their impact on profitability without emphasis in revenue guidance. | Q1 2025 did not provide specific commentary on reliance on non-recurring items in revenue guidance. | Negligible focus: This topic has had consistently minimal discussion across periods, suggesting it remains a non-critical factor in revenue guidance. |
Future Growth Initiatives & Pipeline Expansion | Q2 focused on digital and toy innovations (e.g. MONOPOLY GO!, digital projects, Beyblade, PLAY-DOH), Q3 emphasized structural shifts toward digital, licensing, and upcoming releases (MAGIC, D&D, new board games), and Q4 highlighted future video games (Exodus) and entertainment projects. | Q1 2025 underscored investments in core growth engines such as MAGIC and Digital Games, cost transformation initiatives, and a robust pipeline in digital and licensing areas that drive future profitability. | Persistent and evolving: The pipeline continues to expand with a strong emphasis on digital, content-driven growth, and IP-led initiatives—with each period building on previous innovation strategies toward long-term growth. |
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Tariff & EBITDA Guidance
Q: Do tariffs impact adjusted EBITDA guidance?
A: Management’s guidance factors in a worst-case 145% tariff scenario with a 6–8% macro decline; any easing could drive upside, though cost pressures remain significant. -
Supply Chain Diversification
Q: Can China exposure be reduced quickly?
A: They are accelerating moves to drop China exposure below 40% by 2026 by diversifying sourcing, rationalizing SKUs, and using pricing levers. -
Prolonged Tariff Impact
Q: Could prolonged tariffs worsen future costs?
A: Management cautioned that deferred tariff payments might add headwinds next year, but expedited supply chain adjustments should help mitigate the net impact. -
Consumer Spending Impact
Q: How will tariffs affect consumer spending?
A: They expect consumer toy spending to drop in the mid-single digits—comparable to 2008–2009 trends—balanced against strong product demand. -
CP vs Wizards Guidance
Q: How do segments balance overall guidance?
A: While Consumer Products face headwinds, stronger performance in Wizards—with increased revenue and margins—helps maintain full company guidance. -
Pricing Strategy
Q: Will selective price increases offset tariff costs?
A: Management plans to work with retail partners to maintain key price points such as $9.99 and $19.99, selectively adjusting prices to pass on China-related cost pressures. -
Pricing Elasticity
Q: Is there data on product price sensitivity?
A: Proprietary studies support measured price increases while keeping robust consumer demand at optimal levels, reinforcing targeted pricing strategies. -
Retail Order Timing
Q: What’s happening with retailer orders amid inventory shifts?
A: Discussions with retailers are fluid; Q2 may see lower orders due to inventory adjustments, with a rebound expected in Q3 and Q4 as holiday season plans normalize. -
Manufacturing Relocation Timeline
Q: When can manufacturing shift from China?
A: Significant shifts in manufacturing locations are expected by 2026, with some categories already in early stages of transition. -
Rest-of-World Exposure
Q: How significant are non‐China tariff exposures?
A: Exposure in other regions is modest, typically around 10%, and strategic initiatives in Europe and APAC could offset some of the costs.